Should You Use Ordinary Bags or Branded Bags?

In my last post, I talked about the company Deluxe and how you can benefit by using their checks. But Deluxe is a large company, and checks are not the only thing they have to offer. They also run a company called Bags and Bows, which provides bags, boxes, tissue paper, and other items that are used by businesses to package their products.

bags and boxes

A question you'll quickly need to answer before ordering packaging materials for your business is whether you should purchase branded bags or boxes, or opt for the plain vanilla variety. We'll take a look at the pros and cons of both approaches and also offer you a compromise if neither solution feels right to you.

First, let's look at branded bags and boxes. The main strength here is that you'll get more name recognition and your packaging materials will be unique. Most companies brand bags or boxes by adding their logo and tagline, and possible other artwork to complement their brand. The big disadvantage, however is that you have to pay a lot more to have your packaging materials customized. Even at a great store like Bags and Bows, where you can get coupons and other discounts, you'll end up paying twice the price of an unbranded product. Therefore, this options is most suitable for successful businesses that can afford to pay the extra price. It is also the way to go if you sell luxury products and packaging is a big part of the product's appeal.

You can also go in the other direction and simply buy plain-looking bags or boxes with no-frills. This has the obvious advantage of saving you quite a bit of money, especially if you sell your goods in large volumes. But to be honest, your business will not give off any kind of exclusive or high-quality vibe if you distribute your product in plain boxes. For this reason, this option is good for companies that sell a commodity-like product, but not for any business that is selling something with more special attributes.

But you don't have to choose one extreme or the other. At stores like Bags and Bows, you can actually pick a middle ground by selecting boxes or bags with colors or decorations that suit the business you're in. Yes, such items will be a bit pricier, but they will still be cheaper than personalizing your item and adding your company logo. I find this middle ground to be a great compromise for many businesses that are focused on saving money while still delivering their products in the type of packaging that has a certain amount of appeal.